BUILD BRANDS FAST

We've developed a highly effective approach to building brands when there's not much time or when dollars need to be stretched and we normally keep it a secret. But we like you. So, we'll tell you about it. Just this once.


FIRST, develop a competitive brand positioning. Not some bullshit, wide-open strategy. Something competitive and specific. Something that puts a stake in the ground and says: this is what we stand for.


NEXT, develop creative that the consumer will embrace rather than reject. An Adweek study showed that consumers think most marketing is "noise" and ignore it. However, most consumers report that they actually embrace messaging that was entertaining. So, they ignore the boring stuff and like the good stuff. Imagine that?


FINALLY, deliver a consistent look, feel and message across all mediums.


The result? Messaging that is strategically sound, difficult to ignore and consistent everywhere the consumer is likely to come in contact with it. That's our secret. Now, whatever you do, don't tell anyone.
CHOPS SLICES DICES

If a small-ish agency is to be truly adept at integrated marketing, that means they'd have to hire creatives that can work in all mediums. Radio writers, TV writers, print writers, art directors, logo designers, package designers, web designers, digital advertising creatives, print producers, naming experts, web producers, and on, and on. Pretty soon that small-ish agency is, well, a big agency.


But still, clients need help with all these mediums. And that's why we formed Hub Strategy. Hub employs a full time staff of account managers, strategists, creative directors and a handful of creatives. But it's our creative network of about 100 freelancers that makes us different. These creatives are specialists: Web designers, TV Writers, Flash Designers, Package Designers. And everything in between. They form what we've been calling a "creative collective" and we work with them on a daily basis.


Our creative directors manage and direct these freelancers as if they are on staff. And to our clients, it feels that way. We, in effect become a creative and strategic hub (Hub, Get it?) that allows us to match the right creative person with any given job.


This model allows us to not only work in all mediums, but to work well in all mediums. At the 2007 San Francisco Addy competition alone, Hub won 34 creative awards. But the part we're most proud of was the fact that we won awards for print, web design, viral marketing, interactive advertising, outdoor, package design, radio, television and sales collateral.

AWW SHUCKS...

TV

2012 SF Addy's silver

TV

2012 SF Addy's Silver

Print

2011 HOW International Design Annual

GIVE JEANS COLLATERAL

2011 Print Regional Design Annual

Hub Strategy | Sea Shepherd Donation

2011 SF Addy's Silver

Microsoft Shadow Box

2011 SF Addy's Gold

Hub Strategy | Sea Shepherd Donation

2011 SF Addy's Silver

Hub Strategy | Sea Shepherd Donation

2011 SF Addy's Silver

Hub Strategy | Sea Shepherd Donation

2011 SF Addy's Silver

Hub Strategy | Housewarming Invitation

2011 SF Addy's Silver

Compass Family Services Documentary

2011 SF Addy's Silver

Oakland A's Print

2011 SF Addy's Silver

Oakland A's Print

2011 SF Addy's Silver

TV

2011 Telly's Bronze

TV

2011 Telly's Bronze

TV

2011 Telly's Bronze

TV

2011 Telly's Bronze

TV

2011 Telly's Bronze

TV

2011 Telly's Bronze

Green Genius Website

2010 SF Addy's Gold

SearchMe "Out of Home"

2010 SF Addy's Silver

Microsoft "App Lab"

2010 SF Addy's Silver

Green Genius Website

2010 Regional Addy's Silver

Microsoft "App Lab"

2010 Regional Addy's Silver

Levi's Pitch Leave Behind

2010 HOW International Design Annual

Green Genius "How it Works"

2010 Telly's Silver

Ooma "Talking Sockets"

2010 Telly's Silver

Microsoft "App Lab"

2010 Telly's Bronze

SearchMe "Department Store"

2010 Telly's Bronze

SingStar "Stomp-Stomp Clap"

2010 Telly's Bronze

Slingbox Promotion

2010 SF Addy's Silver Silver

Book Moments Logo

2009 SF Addy's Bronze

Green Genius Logo

2009 SF Addy's Gold

Hub Website

2009 SF Addy's Bronze

Hub Sierra Nevada Pitch

2009 SF Addy's Bronze

Kevin Twomey Logo

2009 SF Addy's Bronze

Lombardi Sports - Mail Order Bride

2009 SF Addy's Bronze

Lombardi Sports - Brad

2009 SF Addy's Bronze

Nike 6.0 ILL Mobile

2009 SF Addy's Gold

Ooma "You Whopping Bore"

2009 SF Addy's Silver

Ooma "Free Service"

2009 SF Addy's Silver

Ooma "Alexander Graham Bell"

2009 SF Addy's Bronze

Project Frog Homework

2009 SF Addy's Gold

ShopStyle "Feed Your Habit"

2009 SF Addy's Silver

Slingbox Cops

2009 SF Addy's Gold

Slingbox Naked Golf

2009 SF Addy's Bronze

Slingbox Naked Elevator

2009 SF Addy's Bronze

Slingbox Naked College

2009 SF Addy's Bronze

Slingbox Pro-HD Packaging

2009 SF Addy's Silver

Project Frog "Homework"

2009 Regional Addy's Silver

Nike 6.0 ILL Mobile

2009 Regional Addy's Silver

Slingbox "Cops"

2009 Regional Addy's Silver

Green Genius Logo

2009 Regional Addy's Silver

Nike 6.0 ILL Mobile

2009 National Addy's Silver

Slingbox "Cops"

2009 National Addy's Silver

Kevin Twomey Logo

2009 HOW International Design Annual

Nike 60. ILL Mobile

2009 HOW International Design Annual

Sling Media "Cops"

2009 Telly's Silver

Hub Strategy Sierra Nevada Pitch

2009 Telly's Bronze

Outdoor

2009 Addy Bronze

Outdoor

2008 Addy Silver

Outdoor

2008 Addy Silver

Billboard

2006 Addy Silver

Billboard

2005 Addys Silver

TV

2004 25th Annual Telly Awards Finalist

TV

2004 25th Annual Telly Awards Finalist

Train Station Banner

SF Addy's Silver

Into It

Telly's Finalist

Our Leader

Telly's Finalist

Product Pocket Guide

SF Addy's Silver

Animated Head Print Ad

SF Addy's Bronze

Product Pocket Guide

Regional Addy's Silver

Ears Print Ad

SF Addy's Bronze

Dave's Nuts

SF Addy's Silver Addy

Still High Print Ad

SF Addy's Silver

Argument

SF Addy's Gold

Bucky

SF Addy's Best in Division and Gold

80 Lbs Print Ad

SF Addy's Silver

Wallpaper Print Ad, Nascar

SF Addy's Silver

Wallpaper Print Ad, Nascar

Regional Addy's Silver

You Are Here Print Ad

SF Addy's Silver

Slingbox Family Print Ad

SF Addy's Silver

Slingbox Family Print Ad

Regional Addy's Silver

Slingbox Website V.2

Regional Addy's Silver

Slingbox Website V.2

SF Addy's Gold

Helicopter In-Banner Video

SF Addy's Silver

Helicopter In-Banner Video

Regional Addy's Silver

Piggyback In-Banner Video

SF Addy's Silver

Skydiving In-Banner Video

SF Addy's Silver

Skydiving In-Banner Video

Regional Addy's Silver

Stand Up & Sling Microsite

Regional Addy's Silver

Stand Up & Sling Microsite

SF Addy's Silver

Dentist

SF Addy's Best in Show, Best in Division, Gold

Dentist

Regional Addy's Gold

Gorman

SF Addy's Silver

Gorman

Telly Award Bronze

Sharkbait

SF Addy's Bronze

Vredestein

SF Addy's Silver

Drag Print Ad

SF Addy's Bronze

MPH

SF Addy's Gold

MPH

Telly Awards Finalist

Play It Safe

National Addy's Silver

Play It Safe

Telly Awards Bronze

Slappy

SF Addy's Silver

Rewards Card Series

SF Addy's Gold

Fish Poop Billboard

SF Addy's Bronze

Real Estate

Telly Bronze

Chaos

Telly Bronze

Parking Lot Print Ad

SF Addy's Silver

Hall of Infamy Print Ad

SF Addy's Silver

Freedom Print Ad

SF Addy's Silver

Tear it a New One Print Ad

SF Addy's Silver

Taxi Tops

SF Addy's Silver

Taxi Tops

Regional Addy's Silver

Thrust Your Pelvis Bus Side

SF Addy's Silver

Sexy Without Butter Bus Side

SF Addy's Silver

Truck & Trailer Graphics

SF Addy's Silver

Truck & Trailer Graphics

Regional Addy's Silver

Mid Irons, Carry Your Groceries Print Ad

Regional Addy's Silver

Mid Irons, Carry Your Groceries Print Ad

SF Addy's Silver

Macgregor Website

SF Addy's Silver