Hilarious Disembodied Heads for Blue Cross Health Insurance Blue Cross Blue Shield of California and SF's Hub Strategy have some great copywriting behind them in these new ads. The heads were used before by the previous agency but, DJ O'Neil, Founder and Creative Director at Hub said "We thought we'd try to dial up the humor a bit, as well as remind people that Blue Shield of California is a not-for profit company, and the good things that come from that." Really funny stuff. Wink