ADDY Gold 2012 Winners in some of the major categories When it comes to the ADDY Awards, it’s not the size of the budget or media spend but the creativity. ADDY winners represent the most innovative advertisers—whether they’re local, regional or national. This year, ADDY gold was bestowed on some well-known spots—such as Allstate’s Mayhem and VW’s little Darth Vader—as well as some less famous but equally creative campaigns. In all, 83 Gold ADDYs were awarded at the 2012 National ADDY Awards, held on June 5 in the Austin Grand Ballroom inside of the Hilton Austin. Here are some of the winners in the major categories.