Hub Strategy helps you not look like a tourist. It's so easy to tell the tourists in SF. They're all the ones wearing shorts in June. And as much as we all laugh at the tourists, we certainly don't want to look like one when we travel. Enter Hub Strategy and their new print and online campaign for Viator, a website with more than 10,000 pre-screened tours and activities around the world. "Even the sunburned guy wearing the fanny pack and the floral Tommy Bahama shirt doesn't like to be thought of as a tourist," said DJ O'Neil, Founder/Creative Director at Hub. "Viator helps people travel less like a tourist, and more like an insider." The campaign will run through the rest of the year in publications and sites such as The New York Times, National Geographic Traveler, and Travel & Leisure.