Hub Strategy gives us a kick in the balls Hub Strategy is out with a new TV spot for - a website that allows video gamers to sell their used games for more money than retail giant GameStop. The spot, which was shot at an actual county fair, features a man in a booth, allowing several people to kick him in the crotch for eight dollars. After he's squarely kicked in the crotch, he recovers, and yells to the crowd: "Still better than GameStop!" The TV spot is a cut from a longer video piece. You can see both below.