SAN FRANCISCO - March 25, 2008 - Hub Strategy and Communication (Hub), a San Francisco-based creative collective, announced today that they won Best of Show at this year's ADDY Awards for their Slingbox TV spot, "Dentist." In addition, they took home Best of Division for TV and Radio plus 64 additional awards including 11 Gold for website design, radio, TV, web advertising, print, collateral and point of purchase materials as well as a slew of Silver awards in package design, non-traditional advertising, outdoor and microsite design.
"We're psyched about the Best of Show award, but not sure the dentist community feels the same way," said DJ O'Neil, founder and creative director at Hub.
The Slingbox is a device that let's you watch your home TV on your mobile phone or laptop. Hub's winning TV spot opens on a patient watching a horror movie on his laptop. He shows his dentist the show, and the dentist remarks on the movie buy saying things like, "Uh, oh, this is going to be gruesome" and "Wow, look at all that blood." The other patients in the waiting room and other dentist chairs overhear the dentist's words out of context and assume he is talking about what is happening to a patient he is working on.
Hub's other awards across the full range of media reaffirms the success of their non-traditional approach to creative development. Hub employs a relatively small full-time staff of creatives and creative directors, and manages a network of over 100 creative specialists.
Each freelance creative in the network is an expert in their specific area. "That way, if we need a headline writer, we find the right person who's great at headlines. The same person might not be so great at radio or television. If we need a kick-ass motion graphics designer, or a brand identity specialist, we can put exactly that skill set on the project," said Peter Judd, associate creative director and director of design. The creatives are then managed and directed as if they were in-house employees.
About the ADDY Awards
The ADDY Awards are the advertising industry's largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year approximately 60,000 entries are submitted in local ADDY competitions. Judging is performed by nationally recognized creative directors recruited from major advertising agencies from outside the region.
About Hub Strategy
Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Client experience includes the Slingbox, MacGregor Golf, Sega, LOOK Cycles, Konami, Sugar Publishing, Ex'pression College for Digital Arts, Lombardi Sports, Sidi Cycling Shoes, KCBS Radio, and Sparks Energy Drink. www.hubstrategy.com
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Hub Strategy & Communication
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