Sugar Publishing and LOOK Cycle USA Hire Hub
SAN FRANCISCO - April 8, 2008 - Hub Strategy & Communication (Hub), a creative collective that focuses on integrated marketing and advertising, has picked up two new accounts: Sugar Inc.'s ShopStyle and LOOK Cycle USA.
Hub's disruptive approach to marketing has been the driver for these new relationships as well as with the ability to deliver attention-getting work across a fully integrated marketing program.
"These are two great brands, and we are excited to be working with them," said DJ O'Neil, Founder/Creative Director of Hub Strategy.
Sugar Inc., the online media network for women, plans to make a big impact with its social shopping arm, ShopStyle, acquired by Sugar Inc. in September of last year. They felt that the approach Hub offered would increase the awareness of their newest addition.
"We're running national TV against some big spenders, and Hub had the capability to produce work on that level without the big price tag," said Andy Moss, Founder and General Manager of ShopStyle.
LOOK Cycles USA has retained Hub to develop their new brand program. A subsidiary of LOOK Cycle International based in France, LOOK USA is reintroducing the brand to make it more relevant to this market. Hub will be working on strategy development and new collateral materials as the first pieces of the new plan. Look for new work breaking for both brands in the next two months.
About Hub Strategy
Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Client experience includes the Slingbox, Sega, MacGregor Golf, Konami, Sugar Publishing, Fox Sports Net, Lombardi Sports, Clear Channel, Sidi Cycling Shoes, Sparks Energy Drink, and KCBS radio. www.hubstrategy.com www.hubstrategy.com
About Sugar Inc.
Sugar Inc.'s vision is to be the definitive online media company for trend-setting, passionate women ages 18-44. ShopStyle was acquired by Sugar Inc. in 2007 to provide a comprehensive shopping engine for fashion, beauty, home furnishings and other style-based categories.
About LOOK Cycle USA
LOOK Cycle USA is a subsidiary of LOOK Cycle International based in France. LOOK Cycle USA is the exclusive supplier of LOOK framesets, complete bikes, and carbon accessories for the US region. LOOK was previously part of the Veltec distribution group and now operates independently. www.lookcycle-usa.com
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