Hub Strategy Named Finalist for Slingbox TV San Francisco - August 5, 2008 - Hub Strategy & Communication (Hub), a full service marketing and advertising creative collective, was named as a finalist in the TV category at The Cannes Lions 2008 International Advertising Festival. The Spot is titled "Dentist," and is set in a typical dentist's office. It uses a humorous take on the ubiquitous dentist office anxiety to communicate that the Slingbox lets you watch and control your home TV from your laptop or mobile phone. "I'm both excited and a little intimidated," said DJ O'Neil, Hub Strategy's Founder and Creative Director. "Excited, because, well obviously this is a big deal. And intimidated because I always have to think about how to pronounce it when bragging to friends. Cans? Can? Caaahn? Caaahns? So much to think about." This year marked the 55th edition of the festival that features the most sought-after award in the advertising industry, the Cannes Lion. For 2008 there were over 28,000 entries from 85 countries, an increase of nearly 6% versus last year, taking into account the new Design Lions category. "We are seeing strong growth right across the categories and right across the world," said Philip Thomas, Festival CEO. "This is the fifth year in a row that we have seen record entries into Cannes, another indication that agencies and clients across the world are embracing creativity and wishing to showcase their work at a global level at the Festival." "It doesn't get any more massive than this show when you're talking about TV," offered Peter Judd, Design Director for Hub. About Hub Strategy Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Client experience includes the Slingbox, Nike, Sega, MacGregor Golf, Konami, Fox Sports Net, Lombardi Sports, Clear Channel, Sidi Cycling Shoes, Sparks Energy Drink, and KCBS radio. www.hubstrategy.com About The Cannes International Advertising Festival Inspired by the International Film Festival in Cannes, the first International Advertising Film Festival took place in Venice in September 1954 with 187 film entries from 14 countries competing. The lion of Piazza San Marcos in Venice was the inspiration for the Lion trophy. The festival moved to Cannes in 1984 and has become the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. More than 10,000 registered delegates from 94 countries and around 12,000 total visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Winning companies receive the highly-coveted Lion trophy, honoring the most creative TV/cinema, print, outdoor, interactive, radio, design, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. www.canneslions.com
We've developed a highly effective approach to building brands when dollars need to be stretched and we normally keep it a secret. But we like you. So we'll tell you about it.
Just this once.
Hub Strategy & Communication
39 MESA ST / SUITE 212 / SF, CA 94129