NIKE 6.0: URBAN-ASSAULT VEHICLE
For the Mountain Dew's Action Sports Tour, Hub Strategy and Nike 6.0, the sportswear company's action sports division, outfitted the tank-like truck with a skate ramp and surfboard racks, skateboard rails, bike racks and an overnight camper.
We've developed a highly effective approach to building brands when dollars need to be stretched and we normally keep it a secret. But we like you. So we'll tell you about it.
Just this once.
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