Hub Strategy Wins for Logo and Installation San Francisco - December 3, 2008 - Hub Strategy & Communication (Hub), a full service marketing and advertising creative collective, earned two entries in the 2009 HOW International Design Annual. Hub's logo for Kevin Twomey Photography and their installation project for Nike 6.0 both made the cut in the global publication. The request for the Twomey logo set a high bar as the client himself is well regarded in the visual world. The final mark came out of a clever use of phonetics to communicate his name, which practically everyone would mispronounce. For Nike 6.0's sponsorship of the AST Dew Tour, the assignment was literally called the "Holy Crap!" project because the goal was to get that reaction out of people enough that they would whip out their camera phone and send photos of it to their friends. Since it was so non-traditional, Hub put a crazy range of people on the concepting part of the assignment including an architect, industrial designer, strategic planner, graphic designer and a copywriter. The result was the ultimate action sports vehicle aptly named, Ill Mobile. "I've been focusing this past year on building the strength of our design portfolio, and these wins are a great validation that the late nights and weekends are payin' off. The fact that we got into this annual with two such extremely different pieces is also very tasty," says Peter Judd, Design Director for Hub. From posters to packaging to print advertising, HOW showcases the 240 best projects from 2008 in their April 2009 International Design Annual. They have been chosen from more than 4,000 submissions from around the globe. It is regarded as one of the most prestigious design annuals in the world. ABOUT HUB STRATEGY Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Client experience includes the Slingbox, Nike, Levi's, Sega, MacGregor Golf, Konami, Fox Sports Net, Lombardi Sports, Clear Channel, Sidi Cycling Shoes, Sparks Energy Drink, and KCBS radio. www.hubstrategy.com ABOUT HOW MAGAZINE HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.
We've developed a highly effective approach to building brands when dollars need to be stretched and we normally keep it a secret. But we like you. So we'll tell you about it.
Just this once.
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