June 29, 2009
The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. Since 1978, the mission of the Telly's has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. The 29th Annual Telly Awards received over 14,000 entries from all 50 states and 5 continents. Hub's TV spot for Slingbox titled, "Cops" won three silvers and a bronze across several categories including "Use of Humor" and "Copywriting." The spot opens with a man getting pulled over by the police. Over the loudspeaker, the officers ask the driver to step out of the car. Then it's revealed that the officers are watching a basketball game on the computer mounted in their car. Things get ridiculous when they call out reactions to the game that are inadvertently directed to the driver over the loudspeaker. The second award winner from Hub brought home three bronze awards and is a video that makes light of the pursuit of new business at the agency. Shot documentary style, the storyline focuses on the agency's interest in working on the Sierra Nevada beer business, and the group's commitment to the brand is "subtly" revealed. The video was released virally on the Internet.
We've developed a highly effective approach to building brands when dollars need to be stretched and we normally keep it a secret. But we like you. So we'll tell you about it.
Just this once.
Hub Strategy & Communication
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