As Sony ramps up to introduce several new games, they hired Hub to use their untraditional thinking to build an online community for each game. God of War III is the first game out the door. Originally released in 2005, it is an action-adventure game based on Greek mythology. The first title, God of War won "Game of the Year" from the Academy of Interactive Arts & Sciences. God of War II came out in 2007. Hub is working with Sony's marketing team and Deutsch (Sony's AOR) to integrate the community building concept into the overall launch strategy. The game is slated for a March 2010 debut.
MAG™ is the next release for Hub. It is a new online shooter where up to 256 players wage battles as 8-person squads in a new and unique World. Hub is also responsible for the community development of this game, looking at unexpected online and offline tactics to enrich the online experience. The date of the MAG™ launch has not been announced yet.
We've developed a highly effective approach to building brands when dollars need to be stretched and we normally keep it a secret. But we like you. So we'll tell you about it.
Just this once.
Hub Strategy & Communication
39 MESA ST / SUITE 212 / SF, CA 94129