Oakland A's Team Up with Hub
San Francisco, CA - December 1, 2009 Hub Strategy & Communication (Hub), a full service creative agency, announced their partnership with Major League Baseball's Oakland Athletics following a five agency pitch. Beginning with the 2010 season, Hub will develop all radio, television, digital, print and outdoor advertising for the A's. Hub's creative director and founder, DJ O'Neil, summed up the agency's excitement on the win, "The A's have a long history of doing really fun creative, we're psyched to continue in this tradition and be part of this team's legacy."
The A's were looking for a new approach to market their team's unique position in the league and found it in Hub's creative. A's VP of Sales and Marketing, Jim Leahey says, "Hub Strategy is bringing its creative strength and cutting edge digital media strategy to the A's. In teaming up with Hub, the A's look forward to connecting fans with our hard-working core of young players. We are confident that Hub will help us show fans how our unconventional approach to baseball success is so much fun to follow." Advertising and Marketing Manager, Zachary Glare, echoed those sentiments by saying, "Hub provides key strengths and assets in creating an exciting advertising strategy which showcases the A's brand. We're excited to be working on this year's campaign, Green Collar Baseball, in partnership with Hub."
About the Oakland Athletics: The Oakland Athletics are a Major League Baseball team based in Oakland, California. Since 1968, the A's have won 4 world championships and have made 15 playoff appearances. Most recently, the Baseball Writers Association of America named the A's All-Star closer, Andrew Bailey, the 2009 American League Rookie of the Year.
About Hub Strategy: Hub Strategy focuses on integrated marketing and advertising built around a solid brand strategy that acts as a Hub for all communication. Hub's Clients include: Nike, Google, Sony Playstation, SEGA, Levi's, Nvidia, Dockers, Ooma, and Microsoft. www.hubstrategy.com
We've developed a highly effective approach to building brands when dollars need to be stretched and we normally keep it a secret. But we like you. So we'll tell you about it.
Just this once.
Hub Strategy & Communication
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