San Francisco - February 22, 2010 - For the second year in a row, Hub Strategy & Communication (Hub), a full service marketing and advertising agency, earned an entry in the HOW International Design Annual. This year, Hub was recognized for the leave behind developed for an internal Levi's rebrand project.
The creative presentation was delivered in custom-tailored leave behind books based on the design and production process of a pair of Levi's jeans. The 6 books were constructed using muslin, red thread, graph paper and denim pockets embroidered with the Hub logo to sit alongside the Levi's pocket on the front cover. The books were then stitched up, stuffed with creative and cinched with a belt. They offered a sharp contrast to the standard spiral bound versions.
"Holy crap! The HOW International Design Annual two years in a row? And this time for our pitch creative on Levi's? Once again, such an honor definitely proves the Hub business model is working". says Peter Judd, Creative Director for Hub.
From posters to packaging to print advertising, HOW showcases the best projects from 2009 in their April 2010 International Design Annual. They have been chosen from more than 4,000 submissions from around the globe. It is regarded as one of the most prestigious design annuals in the world.
ABOUT HUB STRATEGY
Hub Strategy and Communication focuses on integrated marketing built around a solid brand strategy that acts as a Hub for all communication. Hub's clients include: Nike, Google, Sony Playstation, SEGA, Levi's, Nvidia, Dockers, Ooma, and Microsoft. www.hubstrategy.com
ABOUT HOW MAGAZINE
HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.
We've developed a highly effective approach to building brands when dollars need to be stretched and we normally keep it a secret. But we like you. So we'll tell you about it.
Just this once.
Hub Strategy & Communication
39 MESA ST / SUITE 212 / SF, CA 94129