March 20, 2010 By Jane Lee / MLB.com
PHOENIX -- Hustle, please meet humor -- all in a span of 30 seconds.
A's fans, please meet the 2010 advertising campaign.
The result: Kurt Suzuki faces a steer. Rajai Davis races fireworks. Craig Breslow talks equations with Stomper. Andrew Bailey launches flying darts. And Ryan Sweeney takes to the greens to shag some golf balls.
All in good -- and entertaining -- nature in support of the A's ad efforts.
The club and its advertising agency, Hub Strategy, officially announced Saturday the launch of "Green Collar Baseball," a humorous integrated marketing campaign featuring television, radio, print, outdoor and digital ads.
Jim Leahey, the A's vice president of sales and marketing, was joined by Hub's creative director and founder, DJ O'Neil, at Phoenix Municipal Stadium to introduce a concept that highlights the enthusiasm and aggressiveness surrounding a rather young Oakland team.
"The Green Collar Baseball campaign communicates that we do things unconventionally and that our young team works exceptionally hard to succeed," Leahey said in a release. "In communicating that message, the campaign highlights the personality of our team, connecting our fans to our players in a fun and irreverent way."
A total of 10 commercials -- some also feature Mark Ellis, Trevor Cahill and A's great Dave Stewart -- will gradually make their way to both the A's Web site and local television screens. All -- plus bonus blooper scenes, assured Leahey -- are slated to be online by Opening Night on April 5.
The lone ad already receiving air time, entitled "Fast," features Davis and his ability to not only run at a quick speed but also accomplish other activities like shaving in a fast manner. Joining "Fast" on the small screen soon is "Tiny Plate," which makes its television debut Saturday and showcases pitching coach Curt Young's unique training techniques.
"The A's have a long history of doing really fun creative," O'Neil said. "We're psyched to continue the tradition with this year's campaign and be a part of the A's legacy."
Jane Lee is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.
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