...in the spirit of the MLB fever that's gripped the city, we'll do a cute little baseball-related write-up of what's going down in the SF ad world. Read on after the jump...
Pereira & O'Dell - These guys continue to do killer work and crazy stunts And they seem to be hiring up half the great talent in the city. How they'll transition from the Small Ad Agency of the Year to a bigger shop remains to be seen.
Video game agencies - Agencytwofifteen has become the kings of massive video game launches (Halo: Reach, etc.) and they've got talent pouring out of their downtown digs. Down on the Embarcadero, Heat keeps cranking out great EA Sports spots that play far bigger than the little agency.
Goodby Silverstein & Partners - They lost Lipton after some weird talking fish spots. They kicked ass with a cool-as-hell Cheetos digital game. And the Chevy work is solid if nothing spectacular.
AKQA - They're still hiring like mad and have a knack for getting their work noticed. (See: The Giants Tweet projections.) They're also still seemingly working 24/7. But if you're doing cool work, that's what matters, right?
Mekanism - They're the new hot shop (because you can't really call them an agency). After the Fast Company article came out, everyone wants to work with them. The question is, will they freak out mainstream clients? Because these dudes produce some weird (and usually awesome) shit.
The Unknowns - It's a little unfair to call these guys unknown. But they're not household names in the city. Hub Strategy consistently launches great work. Swirl keeps plugging away under the radar with some solid work. Odopod seems to launch a pretty site every two weeks. And Duncan/Channon has some hits (StubHub) and misses (Esurance).
Butler Shine Stern - Remember when the Mini work was cool, inspired, different and something people actually talked about? (Back in the Crispin days?) It's been so long we're starting to forget.
Publicis/Modem - Every once in a blue moon we see work from them that's decent. Otherwise, it's a whole lot of radio silence.
Draft/FBC - We hear they're bringing in new blood (again) and some of the work they've been cranking out hasn't been the junk we've seen in previous years. It is slowly turning itself around?
The BDAs - Is anyone even at Ogilvy any more? They're on about the 52nd round of layoffs this year. If anyone's looking for a haunted house for Halloween, just go to their offices. It's a ghost town. McCann/MRM barely kept the lights on last year and have seemed to stabilized the ship with a couple of account wins, but there's no work of note coming out and people are still bailing for new jobs as fast as they can.
Now if you'll excuse us, we have to go drink ourselves silly and celebrate the G-men being up 2-0! GO GIANTS!
We've developed a highly effective approach to building brands when dollars need to be stretched and we normally keep it a secret. But we like you. So we'll tell you about it.
Just this once.
Hub Strategy & Communication
39 MESA ST / SUITE 212 / SF, CA 94129