Not content to simply send a "We've moved" postcard, Hub Strategy decided to do something a little more complex and personal to announce their new address. They designed a unique pop-up invitation for the Hub office warming party to send to clients and friends of the agency. The handmade cards featured a multi-tiered pop-up house that was customized to look like the outside of the building. Complete with die-cut windows, arched doorways, and awnings, each house was assembled by hand at Hub.

On the inside of the card, the house sat on a hand-drawn map of the historic Presidio district of San Francisco. The map had personalized "landmarks" scrawled throughout to pinpoint places the Hub Strategists have been ticketed by police, gone bowling, and not used the gym.