To celebrate the holidays, companies in advertising and marketing around the country decided to forgo traditional holiday gifts, cards and employee parties in favor of giving to those in need.

Mindshare hosts a party (top left) for the residents of New York's St. Nicholas Projects; Hub Strategy creates and donates the licenses for four t-shirt designs (right) to nonprofit Sea Shepherd; and Vevo holds a gift-wrapping party for staffers'

Here's a sampling of some of the good works from this past season: