Hub Strategy, the San Francisco-based creative agency, was tapped by SPOT, Inc. to design the packaging for their newest product SPOT Connect. SPOT Connect is a device (hardware and Smartphone app) enabling a Smartphone to connect to a global system of satellites so emergency messages, text messages, Twitter and Facebook updates can be sent from virtually anywhere on the planet, even when out of cell range. SPOT Connect is available in REI and Apple stores, among others.

The Spot Connect packaging was designed at Hub Strategy, San Francisco, by creative director DJ O'Neil, design director Peter Judd, designer Paul Kagiwada, print producer Elizabeth Cutter, account director Andrea Collette and account supervisor Liz Coglianese.