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Catholic Charities

Catholic Charities is the largest provider of human services in the San Francisco Bay Area, offering after-school programs and serving refugees, immigrants, the elderly, the homeless and HIV victims. The problem is that since they work largely behind the scenes, very few people know they exist. To make things worse, anyone who does know anything about them believes that they are funded by the Catholic Church, even though they receive just 1% of their funding from the church.

We helped reposition them as the most essential champion of human services in the Bay Area that few knew or understood.

  • Brand Strategy
  • Brand Identity
  • Outdoor
  • Print
  • Digital
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