SAN FRANCISCO – June 16, 2011 - Hub Strategy and Communication (Hub), a San Francisco-based creative collective, announced today that they were selected to win this year's Silver Telly Award for their Jawbone online video, "My Talk." In addition, they took home a Bronze award for their Oakland Athletics “Green Collar Baseball” campaign. The campaign included television spots, transit signage, outdoor and LED billboards, print ads, and online banners – both flash and rich media – focusing both on the larger “Green Collar” brand message as well as specific promotions. Hub Strategy also took home 8 Bronze awards for their individual Oakland A’s commercials.
The premise for the 2010 Oakland A’s campaign stemmed from the fact that, unlike most other MLB teams that are loaded with big name players and big time contracts, the A’s are known for raising and creating amazing young talent that eventually turn into superstars. What they lack in experience, they make up for with an extra measure of effort, creativity, and fun – playing baseball the way it was meant to be played: full of hustle and real passion. Hub coined this lively spirit, hard-working attitude, and deep-rooted love for the game: “Green Collar Baseball.”
As a result of the “Green Collar Baseball” campaign, the A’s sold over 40,000 more single game tickets than the previous year. The client was so pleased with the campaign that they decided to extend it a second year through the upcoming 2011 baseball season.
About the Telly Awards
The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. The 31st Annual Telly Awards received over 13,000 entries from all 50 states and 5 continents.
About Hub Strategy
Hub Strategy is an independently owned integrated marketing and advertising firm located in San Francisco’s historic Presidio. Hub has approximately 15 full-time employees and a unique business model that works with a network of over 100 senior level freelance creative specialists, managed by Hub’s creative directors. Founded in 2002 by DJ O’Neil, Hub’s mission is to deliver truly integrated marketing and advertising by producing world-class creative across every channel, while being more nimble and responsive than the typical large agency. Hub has won hundreds of local, national and international creative awards across every conceivable medium. Client work includes Google, Levi’s, Jawbone, Oakland A’s, Microsoft, Nike, Sega, SonyPlaystation, Chevy’s Mexican Restaurants and MacGregor Golf.
We've developed a highly effective approach to building brands when dollars need to be stretched and we normally keep it a secret. But we like you. So we'll tell you about it.
Just this once.
Hub Strategy & Communication
39 MESA ST / SUITE 212 / SF, CA 94129