Hub Strategy goes all zombie on us for new Sega XBOX Kinect game

Forget the karaoke and dancing games that are so prevalent with the XBOX Kinect - let's get to some real gaming with the first Mature-Rated Kinect game on the market - Sega's "Rise of Nightmares." “Because this is the first M-rated Kinect game, we thought it would be great to show the contrast between this and the typical family-friendly Kinect games in the market,” said DJ O’Neil, Hub Founder/Creative Director. “We decided to use a zombie as their spokesman and anchor all of the creative with him. He was just like every other happy, cheesy TV pitchman—but he was dead; complete with creepy eyes and rotting face and hands.”