Via a well-spoken zombie zombie in a suit, naturally. San Francisco agency Hub Strategy and client Sega have produced this ingenious solution to the problem of selling M-rated video game ‘Rise of nightmares’ (only for adults, 17 or over) on Microsoft’s Xbox 360 Kinect to a wider market with these spots. Selling ‘good old-fashioned violence and gore.’ Zombies, and their more fragrant cousins vampires, have taken over the film and TV industry of course. How long will it be before we see them fronting an ad for Daz?
We've developed a highly effective approach to building brands when dollars need to be stretched and we normally keep it a secret. But we like you. So we'll tell you about it.
Just this once.
Hub Strategy & Communication
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